Category Archives for "Marketing"

Market to Service: STAGE 1: Marketing

| Marketing

Market to Service tracks us from the process of finding where your product would fit, into the Market, to delivering and transitioning it into Service. Market The journey starts with a Market analysis that defines the consumer demand over time, within the context of the  products the organisation can deliver: now, in the future, or too […]

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Figure of 8: Market to Service: Step2 Mission

| Marketing

Mission Many missions can become lost within daily activities, become absent altogether, which may  confuse internal and / or external audiences. In the context of delivery, the mission sits at the top of the pyramid, guiding the strategy and ultimately focusing the project. It must drip down on the management style, behaviours and culture. Everyone […]

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